Car Rental
Revamping Car Rental Website for Improved User Experience and Increased Conversions
Overview
The client is a leading Irish automobile rental agency that offers economy and self-drive luxury vehicles for rent. Having been in business for nearly half a century, they have earned a reputation for excellence in customer service through hard work and compassion. The client desired a more contemporary look and feel for its website as well as an enhanced user experience to more accurately portray its character and services.
What We Actually Do
PHP Website Development Services
Engitech is the partner of choice for many of the world’s leading enterprises, SMEs and technology challengers. We help businesses elevate their value through custom software development, product design, QA and consultancy services.
Our Leadership Team
Supporting clients to build their future. Sparklers Infotech Pvt. Ltd. blends technological know-how with business insight to drive transformation and produce outcomes.
David Ferry
Co-Founder of company
Christina Torres
Co-Founder of company
Amalia Bruno
CTO of company
Robert Cooper
CEO of companyChallenges
Challenges
Client faced the following challenges with its existing website:
1) Outdated look and feel, not reflecting the organization's character.
2) Difficulty in browsing and selecting services.
3) Limited device accessibility.
4) Poor organic SEO search results and low conversion rates.
Solution
Our proposed website redesign project aimed to tackle these challenges by achieving the following goals: Make some aesthetic updates to the site so it more accurately represents the organization's values and gives the brand a new lease on life. Design an improved website that showcases their services and allows users to effortlessly peruse and choose from them. Reduce barriers to access on various devices by utilizing responsive web design. Enhance the visibility of organic search results and increase conversion rates generally. The phases of the project were as follows: Exploration and Scientific Study For this reason, we delved deep into the world of website design and development best practices, competitor analysis, user behavior, and industry trends. Brainstorming and Design: We used the findings from the research to create a fresh UI/UX that more accurately represented the client's business and the services they offered. In order to see the design and how it would work, we also made prototypes and wireframes. The website was built according to the principles of responsive web design, which allowed us to increase device accessibility during development and testing. In addition to extensive testing to guarantee functionality and usability, we optimized the website for organic SEO search results. We not only launched the website, but we also offered continuous support to make sure it ran smoothly and avoided any maintenance issues.
Results
The client experienced the following advantages as a result of utilizing our solution: A redesigned website with a more modern aesthetic that more accurately represents the organization's character and breathes new life into the brand. An advanced interface that makes it simple for customers to peruse available services, leading to higher engagement and conversion rates. Thirdly, people can use any device to access the site thanks to responsive web design. Better organic search engine optimization leads to more visitors and sales.