Richard was a model entrepreneur who operated a prosperous agriculture firm before switching to the ProFitstick industry as a result of an accident. Richard had the idea for a flexible training tool while he was receiving physiotherapy for his arm; as a result, ProFitstick was created. ProFitstick was released in November 2016 and ProFitstick Massage, a sports massage tool, was released in July 2017 as a result of several years of research, design, and product development in collaboration with the Local Enterprise Office in Kilkenny and Carlow IT. Richard is adaptable and ambitious, and he has huge ambitions for the ProFitstick family. His goal is to have a ProFitstick product in every home, school, and place of business in the world.